By 2015, China's
Internet financial is developing rapidly. Various internet financial form P2P loans,
small loans Ali, all to raise financing, financial channels, payment methods,
currency and other networks have gained rapid development in China, and even
change the basic structure of consumer finance, affecting consumer lending,
investment, finance and many other aspects of payments. Tmall, Baidu, Jingdong Mall
and other Internet giants have set foot in the consumer finance market.
According to the market report from iResearch statistics, as the Internet
giants join in to the Internet financial flied, the China Internet consumer
finance trading volume of above 16 billion yuan in 2014, the growth rate of
over 170%. Expected in 2017, the overall market size would be over hundreds of
billions RMB, in the next three-year compound growth rate will reach 94%.
As leading
integrated service operator of bank credit card, BeijingTianyao Information Technology Inc. has many years of operating
experience in consumer finance area. TianYao-Info presented innovative fusion
O2O mode Internet consumer financial model is relying on the company's many
years of accumulation in terms of products, sales channels, team and platform.
In the face of the heat wave of Internet Financial, TianYao-Info homeopathy
blew into Internet consumer financial sector. Consumption is one of the driving
forces of economic growth; the China national policy for the development of
consumer finance provides a good environment. Till now, there are almost 30
percent of households have never used a credit facility, the market space in
this part can be very great.
In the Internet
consumer finance filed, TianYao-Info launched a magic product, for staging your
personal credit assessment platform which called SNC XinFenBao. It’s an APP
launched in the mobile. The application scenario is mainly to the off-line in
the initially period, such as brand stores, wedding photography shop, etc. These
physical stores can deeply cooperate with TianYao-Info through the use of SNC XinFenBao
APP. Not only bringing more business volume, but also to meet consumer demand
for high quality of life.
Internet companies
wanted access into the Internet consumer finance still faces many difficulties.
Dr. Guo Haiming is Tianyao information director of Big Data department who has
over ten years of experience in credit assessment of project development at
homeland and abroad, he believes that the biggest problem is still the
establishment of credit risk management and control model system. Loans issued
by consumer finance are basically unsecured and the collection difficulty
coefficient of bad debt is large. Only on the basis of credit risk analysis with
large data model, accurate describe the characteristics of breach customers,
cut down the credit risk to minimize, then the consumption financial profit
model would be gradually clear.
TianYao-Info have
been accumulated a wealth of data resources in the analysis of the
characteristics of customers and risk points control based on operation in the
past 10 years. And TianYao-Info has created a unique model system to control
credit risk. The system involves not only traditional aspects of credit
evaluation but also introduced the assessment mechanism in interactive social
field, creating a multi-dimensional, comprehensive credit risk evaluation
system.
Dr. Guo Haiming
also noted that the development of Big Data technologies provide technical
support for consumer finance provide technical support. By Big Data mining
technology can not only deeper understanding of use’s consumer behavior, but
also to promote continuous improvement of consumer Internet financial credit
evaluation system. TianYao-Info adheres to technology-driven financial innovation,
and in-depth analysis in terms of personal credit observation, ratings, etc.,
which provide the possibility for consumers to obtain credit via the network.
Nowadays Internet
consumer finance core competence is reflected in the large data mining and
analysis technology. TianYao-Info is aim to reduce information asymmetry,
reduce transaction costs and improve resource allocation efficiency. In the
future, promote economic growth will be the direction of efforts continue by Tianyao Information Technology Inc.
From ChinaDaily
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